Fighting together for an iron strong generation
A movement is building to combat one of the world’s most overlooked health challenges
Nearly 2 billion people
are living with anemia worldwide¹, a major public-health challenge whose scale remains far greater than the attention it receives. Behind much of this burden is iron deficiency, the leading contributor to anemia globally, which if unaddressed can progress to Iron Deficiency Anemia (IDA).
2 out of 3 anemia cases
are caused by iron deficiency¹. Yet IDA often remains quiet, invisible and under-recognized, especially in children, where the consequences can affect energy, immunity, growth and cognitive development long before they are detected or treated.
This is the story of why we need to act earlier, what is changing, and a model that shows it is possible to help prevent IDA and give every child the chance to grow iron strong.
Sources: ¹Global Burden of Disease Study, 2021
Where we work
(use your cursor to rotate the globe)
IronUp! Stories
-
![]()
Didier Drogba joins the IronUp! Program as a new ambassador in Africa!
-
![]()
Scaling Early IDA Detection Through Smartphone-Based AI Screening
-
![]()
Bringing Optimal Iron Nutrition to Families at Scale through Danone's IronBiotics
-
![]()
How IronUp! Is Growing IDA Awareness by Scaling Screenings
-
![]()
Healthcare Providers in Egypt: A Day in the Life
Explore the Report
01
Why this Moment Matters
Millions of children across the world are still suffering from Iron Deficiency Anemia. This condition is holding back their potential to live a full life. Now is the moment to come together to take action.
02
Building Momentum for Impact
Through IronUp!, new advances in nutrition, screening, health technology, and cross-sector collaboration are helping to combat Iron Deficiency Anemia earlier than ever before — accelerating progress toward a future where every child can grow up iron strong.
03
Delivering
Scale
What began as regional initiatives has evolved into a global effort to accelerate awareness, screenings, and innovation around the world with the goal to help catalyse systemic change in IDA prevention.
If you’d like to be a part of this movement, or have questions or comments about the IronUp! program, please contact us here.